Located in Shunde of Guangdong reputed as 'Top 100 Counties of China', Midea
initiated its business in 1968. Today, Midea has become a sizeable conglomerate
with focus on household appliances and concerning relevant fields of real
estates, logistics, finance and maintenance equipment for public highways,
turning into one of the most sizeable household appliance bases and export
bases in China.
Midea formally entered into the household appliance industry in 1980, starting
to use the brand name of Midea in 1981. In 2001, Midea became a nongovernmental
enterprise. In 2004, Midea accelerated its paces in market expansion through
successive acquisition of Hefei Royalstar and Guangzhou Hualin.
Today, Midea Group holds total assets of 16 billion with 65,000 staff and
owns over ten famous brands in several industries, namely Midea,and Welling,
etc. The Group has established production bases scattered in Shunde, Guangzhou,Zhongshan,
Wuhu, Wuhan, Huaian, Kunming, Changsha, Hefei and Chongqing,shangyu,suzhou
etc, covering total area near 10000 acre, with marketing network spreading
over the whole China, and establishing branch subsidiaries in America, Germany,
Japan, Hong Kong, Korea, Canada and Russia etc.
Currently, Midea has the most sizeable and complete Air Conditioner production
chain and Microwave oven production chain, holding the most sizeable and
complete small household appliances and kitchen appliances industry groups,
with products of residential AC, commercial AC, large-scale central AC,
electric fan, electric cooker, refrigerator, microwave oven, water dispenser,
washing machine, electric warmer, dish washer, induction cooker, water
heater, cooking utensils, sterilizing cabinet, electric chafing dish,
electric oven, vacuum cleaner and small household appliances, as well
as the household appliances accessory products, such as compressor, electric
motor, magnetron, transformer and enameled wire etc.
In 2003, Midea was chosen as the Advanced Nongovernmental Enterprise
of Guangdong by Guangdong Provincial Government. In the Top 200 Enterprises
with most value of export of China in 2003, Midea was ranked the 83rd.
In September 2004, in the election of 2003 Top 500 Large-scale Enterprise
Groups of China conducted by Chinese National Bureau of Statistics, Midea
was ranked the 88th. In the same year, Midea was chosen by Guangdong Small
and Inter-medium Enterprises Bureau in the first session of Top100 Nongovernmental
Enterprises in Guangdong election, ranking the 1st.
When keeping rapid increase, Midea also made active contribution for
local economic development. Since 1990s', Midea has paid tax of more than
5.0 billion, donated more than 65 million for social welfare and education
business.
Keeping healthy, steady and rapid growing all the time, in 1980s' Midea's
annual rate of increase was 60%, and in 1990s', it was 50%. In the new
century, it has exceeded 30%.
In 2004, Midea realized 30 billion of sales revenue, of which export
contributed 1.05 billion USD, up 70% and 110% separately compared with
the previous year. In 2003, in the election of the most valuable brand
names of China , brand value of Midea increased from 12.15 billion yuan
to 20.118 billion yuan in 2004, ranking the 2nd in the industry.
Looking into the future, on the base of keeping the current household
appliance business professionalized and in large scale, as well as the
strategy of total cost ahead, Midea is making effort to develop into the
largest White Household Appliances manufacturing enterprise in China,
meanwhile realizing relevant diversified development through mergers and
acquisitions, and fostering at least two pillar industries other than
home appliance, which should be in leading position amid the same industry.
It is expected that by 2010, Midea will realize 100 billion of sale revenue
and diversify into domestic well-known comprehensive and intern ationalized
manufacturing enterprise group from sole household appliance maker.
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Catalog
Midea Household Purifier
