Midea:The innovation is the key of the appreciation
From:Midea  Date:2005-11-25
In"2004 years, China have most value brand" list announce lately,"
agreeable and virtuous manufacturing" of the Midea conduct and actions spreads
fame a brand of out of the world, its brand value has already attain 201.1,800,000,000
dollars, become being close to 10 years, one of quickest ten greatest brands of
the development of China.
Positive such as beau group board director's bureau chairman HE2 XIANG3 JIAN4
say, the beau brand be worth of hoick, what to depend on is a Midea ego the creative
ability raises continuously.In fact, exactly the independent creative ability
quality of beau group leaps this several years, just having to sell over 32,000,000,000
dollars new breakthroughs of income last year, carrying out the beau core competencies
to further promote.
Have a new patent to publish everyday
The appliance brand is worth high and low, making reference to the creative
ability that the bottom is decided by the business enterprise high and low.Beau
brand of so the ability is like within a year this increases the speed highly,
is an inseparable with its continuously creative development strategy.
Reporter at the Midea gather news understand, beau average everydays have a
new patent to publish currently, the sale sum of the new product had all 60%s
of product total sales above.The beau group values the research of the new product
very much, has been practice the high point of departure, high devotion, the
high-quality technique development strategy in recent years, the establishment
of the group second class technique development system, undertook the development
mission of the beau predominant product prospect research and new product respectively.Moreover,
the Midea has been selling by have the or so budget of 5% of income to used
for the research development in recent years, the research troops number of
the whole group is already over thousand, this is all seldom seen in national
business enterprise.
The technique of depend the core expands the market
Last year, beau group three before company used the sale of the air condition,
household-use air condition exhibition already over 7,000,000, have 10% of the
global market, among them export to amount to 3,000,000, enter the world, became
the global biggest air condition to produce the base.
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Midea Household Purifier
